Trade Show Stands Australia: Every Type, Every Budget, Every Venue
Trade Show Stands
Custom, Modular and Hire Solutions for Australian Events
Brij & Co designs and builds trade show stands for Australian businesses at events from small regional expos to major national trade shows at ICC Sydney, MCEC and BCEC. We produce custom, modular and hire solutions across the full range of stand sizes and configurations.
Understanding which type of stand is right for your event, budget and commercial objectives is the starting point of every successful exhibition. This page explains the key options.
Trade Show Stand Types
Choosing the right trade show stand starts with your event, budget and objectives. Below we explain the main stand types Brij & Co builds, from custom island stands through to shell scheme upgrades, hire stands and portable pop-up systems.
Custom Island Stands
Island stands are open on all four sides and typically used in the centre of an exhibition hall. They provide 360-degree visitor access and maximum design freedom. Common sizes start at 6x6m (36sqm) and scale up to 12x12m or larger for major corporate exhibitors.
Custom island stands are built specifically for your brand, objectives and stand dimensions. Every element from structure to graphics is designed from brief. They represent the highest investment and produce the strongest brand presence. Get a custom stand quote.
- Brand Alignment: Custom stands are designed to reflect your brand's identity, values, and messaging. This ensures consistency across all marketing channels and helps reinforce brand recognition.
- Enhanced Engagement: Tailored designs can incorporate interactive elements, multimedia displays, and unique layouts that capture attention and encourage visitor interaction.
- Optimized Space Utilization: Custom designs make the most of your allocated space, ensuring that every square foot serves a purpose, whether it's product display, meeting areas, or interactive zones.
- Goal-Oriented Design: Whether your objective is lead generation, product demonstration, or brand awareness, custom stands can be designed with specific goals in mind, incorporating features that support these aims.
Trade Show Stand Types and Configurations
Custom, Modular, Hire and Shell Scheme Options
Inline and Corner Stands
Inline stands occupy a single row position in the exhibition hall with one open side facing the aisle. Corner stands have two open sides at the end of a row. Common sizes are 3x3m (9sqm), 3x6m (18sqm) and 6x6m (36sqm). These configurations suit the majority of exhibitors at most trade shows and can be executed as simple shell scheme upgrades or fully custom builds depending on budget and event importance.
Double Decker Stands
Two-level stands that use vertical space to maximise functional area within a limited footprint. Upper levels are typically used for private meeting rooms, VIP areas or additional product display. Double decker stands require structural engineering sign-off and are subject to venue height restrictions. Double decker exhibition stands.
- Conceptualization & Design: Creating distinctive designs specific to your brand.
- Fabrication: Constructing high-grade stands from long-lasting materials
- Installation & Logistics: On-time delivery and installation by professionals.
- Dismantling & Storing: Proper breakdown and storage for later use.
Modular Exhibition Stands
Reusable stands built on aluminium extrusion frameworks that reconfigure for different floor sizes and layouts. The same component set can create a 3×3 inline stand at one event and a 6×3 corner stand at another. Graphics panels are replaceable between events without replacing the frame. Modular stands are the most cost-effective solution for companies exhibiting three or more times per year. Modular exhibition stands.
Shell Scheme Upgrades
Transform a standard event organiser shell scheme with professional graphics, branded furniture, lighting and display elements. A well-executed shell scheme upgrade can compete visually with custom builds at a fraction of the cost. Ideal for smaller events or budget-conscious exhibitors. Shell scheme stand upgrades.
- Sydney: ICC Sydney and Sydney Showground
- Melbourne: Melbourne Convention and Exhibition Centre.
- Brisbane: Brisbane Convention & Exhibition Centre.
Professional hire stands with your brand graphics applied are available nationally across all major Australian trade show venues, for single events without capital investment. Exhibition stand hire.
Outdoor and Pop-Up Stands
Weatherproofed outdoor displays for field days, agricultural events, outdoor festivals and activations, plus portable pop-up systems for smaller events, conference exhibitions and road shows. Outdoor exhibition stands and pop up display stands.
Choosing the Right Stand for Your Event
The right stand depends on your commercial objectives, event type, visitor profile, budget and how often you exhibit. A company launching a flagship product at Fine Food Australia needs a different solution from one maintaining presence at a regional industry conference. Contact our team for an honest assessment and a recommendation on the best approach, not a sales pitch for the most expensive option.
Benefits of Our Exhibition Stands
Exhibition Stands offer numerous benefits to any business promoting its services or brand. Our custom exhibition display stands come with a range of features designed to enhance your exhibition stands experience. Here are the key benefits of exhibition stands.
- Modular Designs
- Interactive Elements
- Brand Visibility and Awareness
The exhibition stands help you to enhance brand visibility, targeting potential customers & bringing the maximum footfall to the exhibition. We provide you with innovative exhibition stands through which you can propagate your brand message to a large number of audiences.
- Outshine Your Rivals
Our well-designed exhibition stands help you to outshine your competitors, establishing a unique brand value. Along with offering high foot traffic, we design our exhibition stands to adapt to the evolving needs of buyers in the global market.
- Product Launches and Demonstrations
You can display innovative products face-to-face and have people touch and try them out. Obtain real-time responses & valuable recommendations from target consumers. And since we are not dependent on third parties, you can be assured that your exhibition stands are delivered on time. That too with the utmost quality standards that your brands expect.
- Cost-Effective Sales Platform
Save time & maximize impact by connecting with multiple clients—all in one convenient location. With a small initial investment in exhibition stands, you’re opening the door to major gains through boosted sales & valuable partnerships.
A Stand for Every Size and Budget
From 9sqm inline stands to large island builds, Brij & Co matches your floor space, budget and objectives to the right stand type. See our stand size guide below for what each footprint delivers.
Stand Size Guide
- 3x3m (9sqm): The standard starting point for most exhibitors. Provides adequate space for a backwall, counter, 1-2 staff and comfortable visitor interactions.
- 3x6m (18sqm): Allows product display, a consultation area and a reception counter. The most common size for established brands at mid-size events.
- 6x6m (36sqm): Island or peninsula configuration. Allows dedicated zones for demonstrations, consultations and product display. Suitable for companies with broad product ranges or high visitor volume.
- 9x6m (54sqm) and above: Large island stands for major events. Include meeting rooms, feature display zones and full hospitality capability.
Get a Free Trade Show Stand Quote
Tell us your event date, venue, stand size and what you need to achieve.
We’ll give you a clear recommendation and a detailed quote. Request a quote and we will respond within one business day.
Your One-Stop, End-to-End Expo Booth Designs & Display Solutions Partner
Exhibition Exhibition Stands Sydney, Melbourne, and Brisbane
Brij & Co. is your premier partner for Exhibition Stands in Sydney, Melbourne, and Brisbane. With a proven track record across Australia’s three major exhibition hubs, our expert team delivers bespoke stands that reflect your brand’s uniqueness and engage your target audience. From initial concept and 3D visualisation to fabrication and on-site installation, we handle every detail with precision and creativity. Whether you’re exhibiting in Melbourne’s bustling convention centres, Sydney’s iconic venues, or Brisbane’s dynamic expo halls, Brij & Co. ensures a seamless, high-impact experience that drives foot traffic and maximises ROI.
Why Choose Brij & Co.
- End-to-end project management by expert builders.
- High-impact 3D visualisations and custom fabrication
- Scalable, modular booth solutions.
- Integrated event marketing and branding strategies for maximum lead capture.
- On-site support and seamless venue– coordination across all major Australian centres.
Explore Our Exhibition Stands Display Work
Skin1008
Sugarcrm
Samsung
Saft
Pesitro
Madras
Jet Charge
Hithium
EDU Canada
Cowdroy
Billsons
ASUS
Billson's
JetCharge
Nuna
Lash Therapy
CUSTOM JOINERY #1
CUSTOM JOINERY #2
Your Dependable Partner for Exhibition Success
Trusted Experts in Exhibition & Exhibition Stands Builds
Experience
20+ years of experience and hundreds of successful exhibitions across Australia.
Support
We support you from planning to project completion, ensuring your success and satisfaction.
Timeliness
Your project will be completed on time, even with tight deadlines, as we ensure quick results.
Quality
We use trusted materials and advanced technologies for top product quality.
See What Our Clients Saying About Us
Customer Satisfaction is our #1 Priority
The stand was beautifully executed, effective, and delivered at a very reasonable price.
They perfectly brought our vision for the stand to life. Since upgrading from more basic setups, we’ve been noticeably busier at shows, with customers often lining up around the stand to engage with our products. As a start-up surrounded by much larger, more established brands, that kind of impact is incredibly valuable.
The team is also warm, friendly, and super helpful during the stressful bump-in process, which is also a huge plus.
Neil was always very responsive and easy to deal with, and Anna was incredibly supportive and helpful throughout the process. They also created oversized props for us, which turned out amazing and made a big impact at the event.
Looking forward to next year's expo!
Exhibition Stands Solutions Delivered Across Australia from Our Local Factories
Frequently Asked Questions
What is the average cost of a trade show stand in Australia?
A professional shell scheme upgrade starts around $3,000-$6,000. A custom 9sqm stand typically costs $8,000-$15,000. A 36sqm island stand at a major event typically runs $35,000-$80,000+. Modular hire stands start around $4,000-$8,000 per event depending on size.
How much floor space do I need for a trade show stand?
9sqm (3x3m) is the practical minimum for a professional B2B presence. For companies with multiple products or high visitor volume, 18sqm or more provides meaningful capacity. Larger events often see better results from larger stands because the investment in floor space is one of the smaller costs relative to total event spend.
Can I use the same stand at multiple events?
Yes. Modular systems are specifically designed for multi-event use. Custom stands with modular elements can also be reconfigured. Hire stands can be rebriefed for each event with different graphics if required.
How long does it take to set up a trade show stand?
A 3×3 modular stand: 2-4 hours. An 18sqm custom inline stand: typically one day. A large custom island stand: 1-3 days. Bump-in time is allocated by the event organiser; check your exhibitor manual for the specific schedule.
Do I need a stand builder or can I set up myself?
Simple pop-up and portable systems can be assembled without professional help. Any stand over 9sqm, or anything with custom joinery, lighting or electrical work, is best installed by professionals. Brij & Co manages all installation as part of our service.
Does Brij & Co build trade show stands outside Sydney?
Yes. We build trade show stands nationally: Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Cairns and all major Australian exhibition cities. Contact Brij & Co nationally.
