Crossray

The objective of the stand was to create a premium outdoor living environment that demonstrates the performance and aesthetics of Crossray's infrared BBQ products. Stand design and set up visualise the products in a real residential setting.

We designed a custom aluminium pergola structure with fascia signage with three-dimensional Crossray branding visible from multiple directions.

Functional rangehood display with timber batten feature suspended within the pergola to demonstrate a complete outdoor cooking solution.

Large backlit graphics creates landscaped outdoor environment to enhance the sense of place and create visual depth.

The modular construction and reusable structural components also support efficient transport, installation and future reuse across multiple exhibitions, providing long-term value.