Point of Sale Displays Built to Sell, Not Just to Look Good
A point of sale display has one job: get a product picked up in the few seconds a shopper spends at the counter, the shelf end or the checkout queue. Brij & Co designs and builds permanent and semi-permanent POS displays in our own workshop in Ingleburn, Sydney, using timber, acrylic, metal and printed graphics, and delivers them to stores and venues across Australia.
What counts as a POS display
POS (point of sale, sometimes called point of purchase) covers any display that sits where the buying decision happens. In practice our clients ask us for:
- Counter displays: compact units that hold stock beside the register, often with a header card or a lit logo.
- Floor-standing display units (FSDUs): freestanding towers or gondola ends that hold a full product range at eye height.
- Shelf and fixture add-ons: shelf strips, risers, plinths and branded trays that lift one product above its neighbours.
- Feature and hero displays: oversized or sculptural pieces, like the giant product bottles we built for BKT, that stop people in the aisle.
The right format depends on where it will stand, how much stock it needs to hold and how long it has to last.
Permanent, semi-permanent or throwaway?
This is the first question we ask, because it decides the material and the price more than anything else.
Permanent POS (1 year and up)
Built in timber veneer, laminate, powder-coated metal or thick acrylic. It survives daily handling, restocking and cleaning. Suits brand-owned counters, flagship stores and concession spaces.
Semi-permanent POS (3 to 12 months)
MDF or ply with painted or vinyl-wrapped finishes, and graphics you can swap. Suits seasonal ranges and campaigns that roll through several stores.
Short-run cardboard
For a one-off, four-week promotion, a corrugated cardboard FSDU from a specialist printer is usually cheaper than anything we would build. We will tell you when that is the better call.
How we design a POS display that actually sells
A display that looks great in a render can fail on the shop floor. These are the checks we run on every POS brief.
- Hold the right amount of stock. We size shelves and hooks around your pack dimensions and how often staff restock, so the display never looks empty by Saturday afternoon.
- Put the product at hand height. The hero product sits between waist and eye level. Branding goes above it, overflow stock goes below.
- Fit the real footprint. We work from the retailer's fixture guidelines or your site measurements, including counter depth, aisle clearances and power points.
- Make it easy to restock and clean. Removable trays, wipeable finishes and no sharp corners at child height.
- Plan the graphics for change. Magnetic or slide-in graphic panels mean a new campaign costs a print, not a new display.
- Pre-assemble before delivery. Every unit is assembled and checked in our workshop before it is flat-packed or crated, so nothing is discovered for the first time in store.
Materials and finishes
Everything is made in-house with our own woodworking, CNC routing, spray painting, metalwork, electrical and vinyl printing teams. That lets us match finishes across a whole display family rather than buying parts from five suppliers.
| Material | Best for |
|---|---|
| Timber veneer and solid timber | Premium counter units, natural and wellness brands |
| Laminate and 2-pac painted MDF | Hard-wearing retail fixtures in any brand colour |
| Acrylic (clear, frosted, coloured) | Risers, testers, cosmetics and tech accessories |
| Powder-coated steel | Heavy stock, hooks and slatwall, outdoor use |
| Printed vinyl and fabric | Headers, wraps and campaign graphics |
LED strips, lit logos and small screens can be built in by our electrical team, with cabling hidden inside the unit.
POS and retail display work
A few projects where display design did the selling: the Dulce kiosk counter, BKT's oversized product bottles and Verosol's mobile blind sample stands.
From brief to store: how a POS project runs
- Brief: tell us the product, the stores or venues, quantities and the date it needs to be on the floor.
- Concept and quote: we sketch the unit with dimensions and materials and send an itemised quote.
- Prototype: for multi-store rollouts we can build one unit first so you can check it with real stock before the full run.
- Production: made in our workshop, pre-assembled and checked, then packed for freight.
- Delivery and install: we deliver directly in Sydney, Melbourne and Brisbane and coordinate freight to other states.
Timing depends on quantity and finish, so we confirm the production schedule in writing with the quote.
Related Services
Google Reviews
Rated 5.0 from 8 Google reviews
I could not recommend Brij and Co enough! We've worked with a few stand builders over the years, but Neil and the team are the best at what they do.
The stand was beautifully executed, effective, and delivered at a very reasonable price.
They perfectly brought our vision for the stand to life. Since upgrading from more basic setups, we’ve been noticeably busier at shows, with customers often lining up around the stand to engage with our products. As a start-up surrounded by much larger, more established brands, that kind of impact is incredibly valuable.
The team is also warm, friendly, and super helpful during the stressful bump-in process, which is also a huge plus.
We had such a great experience working with Brij & CO for our stand at the Sydney Hair Festival. The booth was beautifully executed, and the quality and attention to detail really stood out. Everyone loved it!!
Neil was always very responsive and easy to deal with, and Anna was incredibly supportive and helpful throughout the process. They also created oversized props for us, which turned out amazing and made a big impact at the event.
Looking forward to next year's expo!
Brij&Co have built our (Tilley Soaps) Gift Fair stands for several years now and always do a fantastic job. Professional, reliable, and great attention to detail. Thanks to Neil and the team, we highly recommended.
We had such a beautiful experience with Brij & Co. They could bring my vision to life. Organising those type of events can be stressful but they made the experience very pleasant and easy. I will definitely be using their services again BKT (Beauty Keeps Transforming) in our next hair and beauty expo. Thank you so much Anna and Neil.
Brijnco is hands down the best fair stand manufacturer we've worked with. We were impressed by their innovative designs and commitment to delivering exactly what we needed for our event. The team at Brijnco is not only creative but also highly responsive. They listened to all our requirements and ensured everything was perfect. If you need a stand that stands out, Brijnco is your go-to choice!
Planning a POS display or rollout?
Send us your product, the stores or venues, quantities and your in-store date. We reply within one business day with questions or a first quote.
Frequently Asked Questions
What is a point of sale display?
A point of sale (POS) display is any fixture placed where the purchase decision happens, such as beside the register, at the end of an aisle or at a counter. It holds and promotes a specific product or range.
What is the difference between a POS display and a visual merchandising display?
POS displays sit at the point of purchase and are built to move a specific product. Visual merchandising covers the wider store, including windows, feature tables and wall displays. We build both; see our visual merchandising displays page.
Can you make one display, or only large runs?
Both. We build one-off hero displays and runs for multi-store rollouts. For a run, we can build one unit first so you can check it with real stock before the rest are made.
Do you make cardboard POS displays?
No. We build permanent and semi-permanent displays in timber, acrylic, metal and printed graphics. For a short, single-promotion cardboard unit, a corrugated printer is usually better value.
Can the graphics be changed for new campaigns?
Yes. We design most units with slide-in, magnetic or clip-in graphic panels so a new campaign only needs new prints.
Do you deliver outside Sydney?
Yes. We deliver and install directly in Sydney, Melbourne and Brisbane and arrange freight to stores in every other state.