AIME Exhibition Stand Builders
AIME, the Asia Pacific Incentives and Meetings Event, runs from 15 to 17 February 2027 at MCEC in Melbourne. It is the main trade show for the business events industry in the region, with more than 800 exhibitors, over 1,600 vetted hosted buyers and more than 25,000 pre-booked meetings. Brij & Co builds AIME stands for destinations, venues, hotels and event suppliers, designed around the meetings that make up most of the show.
How AIME is different from most trade shows
AIME is owned by the Melbourne Convention Bureau and managed by Talk2 Media & Events. Knowledge Monday and the welcome event fall on 15 February, and the trade show floor runs on 16 and 17 February.
The hosted buyer program means much of your time on the stand is already booked before you arrive. Buyers move from appointment to appointment in short slots. So the stand's real job is to host back-to-back meetings comfortably, give each one a little privacy, and make your destination or venue memorable in the few minutes between them.
Designing a stand for back-to-back meetings
Count the tables first. We start with how many meetings you run at once, then size the stand around the tables. Each meeting point needs a table, three or four chairs, a screen or tablet stand and enough space that the next appointment can wait without hovering.
Acoustic separation. Halls get loud. Fabric walls, high-backed booths and soft furnishings take the edge off the noise so buyers can hear your pitch.
A sense of place. Destinations and venues sell an experience. Large backlit images of the location, local materials such as timber or stone finishes, and a hospitality bar for coffee or a regional tasting help a buyer remember which stand was yours.
Storage for a long day. Brochures, gifts, coats and bags need somewhere to go. A lockable store room keeps the meeting area clear.
AIME stand formats
The organiser offers several formats. We build for the ones that allow custom work.
Space only
A fully custom stand on raw floor space, from a single-destination stand to a multi-partner pavilion. This is where we do most of our AIME work.
Pavilions and shared stands
State and regional tourism bodies often host partner pavilions. We design a single look with individual meeting pods and branding for each partner.
Embassy and pod stands
The organiser's modular Embassy and Boutique pod formats come with a set structure. We can supply custom graphics, furniture and display pieces to suit them.
Activate stands
The 3m x 2m Activate stands suit start-ups and suppliers. A compact, well-lit graphic wall and a single meeting table go a long way.
AIME Melbourne at the Melbourne Convention and Exhibition Centre
AIME is held every February at the Melbourne Convention and Exhibition Centre (MCEC) on South Wharf, and it is owned by the Melbourne Convention Bureau. As exhibition stand builders for Melbourne we support AIME builds from our Melbourne production facility, with design and project management from our Sydney head office.
A February show has one planning trap: the Christmas and January shutdown. Suppliers close, freight slows and print queues fill. For AIME we aim to lock the design before Christmas, so fabrication and printing can start as soon as the trades are back in January.
What an AIME stand costs
Typical ranges for the stand, from our exhibition stand cost guide. Floor space and package fees are paid to the organiser.
| Stand | Typical range | Meeting capacity |
|---|---|---|
| Graphics and furniture for an organiser pod or Activate stand | Quoted to suit | One table |
| Custom 3m x 3m | $5,000 to $15,000 | One or two tables |
| Custom 3m x 6m | $10,000 to $25,000 | Two or three tables |
| Island or pavilion, 6m x 6m and up | From about $25,000 | Four or more tables, bar and storage |
Exhibition stand ideas for destinations and venues
Bring the place indoors
Materials from the destination, such as a local timber, sandstone-look finishes or a reef-blue colour palette, say more about a place than another photo of a beach.
A hospitality moment
A barista, a local wine or a regional produce tasting gives buyers a reason to arrive early for their appointment and remember it later.
Venue walk-throughs
For hotels and venues, a screen showing floor plans and a virtual tour helps a planner picture their event in your space.
Partner pavilions that still look like one
For state and regional tourism bodies, a shared canopy and colour scheme with individual pods keeps the pavilion coherent while giving each partner their own space.
Pavilions and stands we have built
Google Reviews
Rated 5.0 from 8 Google reviews
I could not recommend Brij and Co enough! We've worked with a few stand builders over the years, but Neil and the team are the best at what they do.
The stand was beautifully executed, effective, and delivered at a very reasonable price.
They perfectly brought our vision for the stand to life. Since upgrading from more basic setups, we’ve been noticeably busier at shows, with customers often lining up around the stand to engage with our products. As a start-up surrounded by much larger, more established brands, that kind of impact is incredibly valuable.
The team is also warm, friendly, and super helpful during the stressful bump-in process, which is also a huge plus.
We had such a great experience working with Brij & CO for our stand at the Sydney Hair Festival. The booth was beautifully executed, and the quality and attention to detail really stood out. Everyone loved it!!
Neil was always very responsive and easy to deal with, and Anna was incredibly supportive and helpful throughout the process. They also created oversized props for us, which turned out amazing and made a big impact at the event.
Looking forward to next year's expo!
Brij&Co have built our (Tilley Soaps) Gift Fair stands for several years now and always do a fantastic job. Professional, reliable, and great attention to detail. Thanks to Neil and the team, we highly recommended.
We had such a beautiful experience with Brij & Co. They could bring my vision to life. Organising those type of events can be stressful but they made the experience very pleasant and easy. I will definitely be using their services again BKT (Beauty Keeps Transforming) in our next hair and beauty expo. Thank you so much Anna and Neil.
Brijnco is hands down the best fair stand manufacturer we've worked with. We were impressed by their innovative designs and commitment to delivering exactly what we needed for our event. The team at Brijnco is not only creative but also highly responsive. They listened to all our requirements and ensured everything was perfect. If you need a stand that stands out, Brijnco is your go-to choice!
Exhibiting at AIME?
Tell us your stand size and how many meetings you run at once. We reply within one business day.
Frequently Asked Questions
When is AIME 2027?
AIME 2027 runs from 15 to 17 February 2027 at MCEC, Melbourne. Knowledge Monday is on 15 February and the trade show runs on 16 and 17 February.
How many meetings happen at AIME?
The organiser reports more than 25,000 pre-booked meetings with over 1,600 hosted buyers.
Can you build a pavilion for several partners?
Yes. We design multi-partner pavilions with a shared look and individual meeting pods and branding for each partner.
When should I start my AIME stand?
For a February show, brief us by early November. That allows design approval before the Christmas shutdown and fabrication in January.
Where is AIME held?
AIME is held at the Melbourne Convention and Exhibition Centre (MCEC) in Melbourne every February.
How much does an AIME stand cost?
For the stand itself, a custom 3m x 3m usually costs $5,000 to $15,000 and a pavilion of 6m x 6m or more starts from about $25,000. Organiser pods and Activate stands need graphics and furniture only, quoted to suit.