Alpha LifeCare
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Alpha Lifecare at AHW (Australian Health Week) 2026
- CLIENT - Alpha Lifecare
- SERVICE - CUSTOM EXHIBITION STAND
- LOCATION - ICC
- SIZE - 36 SQM
The Design Solution
The Alpha Lifecare stand was conceived as a clean, clinical yet welcoming environment that reflects the brand’s commitment to innovation in healthcare solutions.
A strong visual identity was established through bold red branding elements contrasted against soft timber textures and neutral tones. This combination softened the clinical nature of the products.
Key design elements included:
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Healthcare Demonstration Zone
The stand incorporated real medical furniture and equipment arranged in practical layouts, allowing visitors to engage directly with the products. -
Material Contrast & Warm Detailing
In this project we used 2 pack gloss spray paint finish for all custom fabricated items along with soft natural oak finish. -
Open Plan Layout
The stand remained highly accessible from all sides, encouraging natural flow and interaction. Clear sightlines ensured that products and branding were visible from multiple angles, enhancing visitor engagement.
Gallery
